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After Year of Global Crisis, Millions Respond with Massive Swell of Generosity and Shared Humanity on GivingTuesday 2020

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We love working with journalists, publishers, and creative changemakers to tell amazing stories about the power of generosity.

Through grassroots giving and collective action, we can continue to show up for the causes we believe in and to build more just communities. Throughout the year, we have seen extraordinary grassroots efforts succeed to help frontline workers, reach out to disproportionately affected by the pandemic and economic crisis, coalesce support and activism for racial injustice and systemic inequity, mobilize civic participation and continue to drive giving and action for causes and communities worldwide.

Get in touch with us to arrange an interview, event participation, speaker request or to learn more about the world’s largest generosity movement.

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GivingTuesday Quick Facts

GivingTuesday is a growing global generosity movement that drives giving and collective action in communities around the world.

GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past eight years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.
GivingTuesday inspires generosity worldwide. There are official GivingTuesday national movements in 75 countries, led by a global network of passionate, entrepreneurial leaders. At a grassroots level, people and organizations participate in GivingTuesday in every single country in the world.
GivingTuesday creates global impact driven by local action. In the U.S., more than 230 community campaigns will join thousands of nonprofits, foundations, grassroots organizations, small businesses, and generous individuals to give back.
GivingTuesday is driving a net increase in giving. The movement continues to grow in year-over-year donation volume, reach and impact – driving increased donations and behavior change. In 2020, at least $2.47 Billion were donated in twenty-four hours in the U.S. alone, with 13% of the adult population participating in some way – a record-setting day. Around the world, the majority of people aware of GivingTuesday say that it has inspired them to be more generous.
GivingTuesday inspires collective action and generosity all year round–and in times of crisis. $503M in online donations were contributed in the U.S. alone on May 5, during #GivingTuesdayNow a global day of giving and unity created as an emergency response to COVID-19.
People can show their generosity in a variety of ways during GivingTuesday. Whether it’s helping a neighbor, advocating for an issue, sharing a skill, or finding virtual volunteer opportunities with their favorite causes—everyone has something to give and every act of generosity counts.

Press Releases

Millions Respond with Massive Swell of Generosity and Shared Humanity on GivingTuesday 2020

In an unprecedented year, an unprecedented showing of giving, kindness, and connection by millions of people worldwide; giving in the U.S. increased from $1.97 billion to $2.47 billion.

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GivingTuesday Returns on December 1 for a Worldwide Celebration of Generosity

In this continued period of unprecedented need, GivingTuesday is an opportunity for people around the world to come together in unity and giving.

GivingTuesday 2020 Media Alert

GivingTuesday Announces the First Cohort of the Starling Collective

50 applicants representing 29 countries were selected to participate in the program, which provides a learning community, coaching, and microgrants to accelerate work on the ground.

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8/4/2020 | GivingTuesday Launches the Starling Collective

5/28/2020 | #GivingTuesdayNow Prompts Surge of $503M+ in Online Giving in the U.S. During Crisis

5/6/2020 | #GivingTuesdayNow Creates Global Wave of Generosity in Response to COVID-19 Crisis

3/30/2020 | GivingTuesday Announces Day of Global Action for Giving and Unity in Response to COVID-19

12/4/2019 | Millions of People Around the Globe Celebrate Generosity on GivingTuesday 2019

In the News

Americans give to charity like never before amid pandemic (Reuters, December 24, 2020)

Giving Jumped For Second Consecutive Quarter (Nonprofit Times, December 22, 2020)

Responding to This Year of Reckoning with Generosity (Worth, December 21, 2020)

Donations Soar but Nonprofits Still Struggle with Pandemic (Associated Press, December 13, 2020)

GivingTuesday Blasts Past $2 Billion (Nonprofit Times, December 3, 2020)

GivingTuesday Generates Estimated $2.47 Billion From Donors (Chronicle of Philanthropy, December 2, 2020)

Generosity, an ‘antidote’ to fear, division’: How to help those in need on Giving Tuesday (USA Today, December 1, 2020)

In a year like no other, an opportunity to give like never before (Reuters, November 30, 2020)

Covid-19 is increasing demands on nonprofits. Here are three ways you can help this GivingTuesday
(CNN, November 28, 2020)

Being kind to one another doesn’t have to be merely a cliche (IQads, November 25, 2020)

Leaders Talk Turkey about GivingTuesday 2020 (NonProfit Times, November 23, 2020)

Giving Remains Strong Ahead of GivingTuesday (Associations Now, November 23, 2020)

Crises Shape Charities’ GivingTuesday Appeals (Chronicle of Philanthropy, November 18, 2020)

As GivingTuesday Nears, It’s Time to Drop the Donor-Fatigue Myth (Chronicle of Philanthropy, November 16, 2020)

Rethinking “Radical”: Change, Generosity, Imagination (Philanthropy in Focus, September 30, 2020)